Listen to this interview and get inspired and make your crazy ideas into a real business. If you've ever had a crazy idea that you thought was just too out there, perhaps to make it real. When I checked in with Sam and Harry at the beginning of the year to find out how they were doing, as I set about writing a new version of that book now called F**k Work, Let's Play and published by Pearson imminently, I discovered that they built what were fun experiments with food into an international flavour studio that has worked with some of the biggest brands in the world. I thought what they were doing was so interesting and so playful, that I featured them in my first book Screw Worl Let's Play, which was published in 2010.
In both experiments, all songs started with zero downloads (i.e., all ini-tial conditions were identical), but the presen-tation of the songs differed. When I first met Sam Bombas and Harry Parr over a decade ago, they were just a couple of young guys doing some wacky things with food, including creating breathable cocktails and designer jellies. We report the results of two experiments in which we study the outcomes for 48 songs by different bands (18).
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